In the field of HDTV products, Sony has made an impressive mark in the
market. The first product was launched in 2006 and since then Sony has
evolved dramatically in its range. Some of the significant changes were
the launching of more products rather than only plasma HDTV and
re-branding of the LCD sets to Bravia. The range evolution and improved
quality processes has helped the company to gain a reputable name in the
market and cover their small misfortunes in the HDTV campaigning.
The
re-branding and changes in the HDTV product line up is an effort to
overcome the general market reviews of the Sony's products - their high
prices and not too good reliability in the HDTV product range. The newly
launched products and improvised versions of HDTV surely is an
indication of problem-solution achievability.
Sony offers a broad
range of LCD sets which ranges from the smallest, 26" Bravia XBR
KDL-V26XBR1 to the largest 46" KDL-46S2000. The largest set provides an
impressive 1366 x 768 resolution and Sony's proprietary Bravia Engine
video processor. This set may have comparable features with those of its
contemporaries but the price tag of $3,500 makes it a loser in the
market.
The product specifications boast of excellent picture
quality with good blacks and vivid color reproduction. But practical
experience suggests a slight calibration in the set to achieve the
optimum indicated levels. For instance, the 720p reproduction in the 40"
KDL-V40XBR1 projects a much sharper image, yet the proper color balance
is difficult to achieve normally. The KDL-V40XBR1 model also offers a
Digital Cable Ready feature with a cable card called DCR and a
Quadrature Amplitude Modulation - QAM tuner which is an alternative to
the separate, external cable box. This is an excellent add-on but the
only thing to be noted is that not all features like the 'on-demand'
etc. are always supported and the card's compatibility with all cable
companies offerings should be checked with the local area's cable
service provider.
Although the picture and sound quality of the
LCD are not at the level of the plasma HDTVs, LCDs still offer
comparably good viewing angles and are known to perform quite well under
varying lighting conditions. Like all brands and most models, the Sony
LCD sets are equipped with multiple in-built tuners. These tuners
provide reception for over-the-air HDTV broadcasts (e.g. ATSC or
Advanced Television Systems Committee).
You can also change the
aspect ratio from the HDTV standard 16:9 to that of standard TVs that
is, 4:3. Before applying this feature, a preview of how it is done
should be ascertained. The cropping by black bars on the screen might be
fine with some, but some users find stretching the image displeasing
and unacceptable.
The sets come with two component video ports
and only one HDMI (High Definition Multimedia Interface) connector in
place of the usual two. These connectors are essential for delivering
quality images even using standard DVDs on an HDTV set. There is also a
USB port and a memory stick slot for connecting a source of digital
video and photos to be displayed on the large panel.
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